The joint venture between the three will supply Sony-branded televisions to European markets. No other consumer electronics company today is as steeped in history and innovation as Sony. Sony's humble beginnings began in Japan in 1946 thanks to the determination and hard work of two brilliant, enterprising young people. Both Masaru Ibuka and Akio Morita came together to realize their dream of having a successful global company.
The Sumitomo Mitsui Financial Group (SMFG), the successor to Mitsui Keiretsu, owns large shares in the company. Since its creation in 1994, Sony India, a wholly owned subsidiary of Sony Corporation in Japan, has positioned itself as a premium brand in all product categories, such as television, digital images, personal audio, home entertainment, gaming, car audio and professional solutions. The company that owns Sony also offers semiconductors, financial services and other important things. But the Z9K is our biggest achievement.
Not only have we challenged the narrative of what the LED may be capable of, but we have completely shattered it.