Samsung TVs have an image quality comparable to that of Sony TVs and, in general, are quite competitive with each other. A big difference is that Samsung has better gaming performance, but if you don't need it, either brand is a good option. Sony TVs and Samsung TVs have a lot of similar features, and both are options worth being, regardless of your favorite content. However, the OLED display, backed by XR Triluminos Pro technology, places Sony's best TVs just above those made by Samsung.
For those looking for the best value for money in a high-end smart TV, Samsung's QLED options, now replaced by the Neo QLED models, offer excellent value for money. This would be much easier if we only compared the high-end models from both manufacturers. In that kind of confrontation, we would praise Sony for its extraordinary color accuracy, but we would nod to Samsung for its higher-than-average levels of black and brightness. The thing is that the excellent black level achieved by the Q90A is due to the TV's advanced MicroLED dimming technology, which is not available with smaller models.
And while Samsung's black levels tend to be very good from model to model, the difference between this one and Sony is much smaller without the MicroLED dimming that comes with. Without a doubt, they are much brighter than the OLED (organic LED) screens used by Sony for its high-end equipment, which struggle to achieve a brightness higher than about 800 nits, although it's not a fair comparison. That said, some high-end Sony TVs, such as the A90J OLED and the A80J OLED, can fully transition from one color to another in just three milliseconds. After tapping Apps or Google Play on the TV remote control, users are greeted on screens full of popular smart TV streaming services, games, Google Assistant features and the Chromecast streaming option, allowing them to “stream mobile apps from their phone or tablet to their TV”.
Arguably Sony's best TV, this OLED model offers impressive contrast, bright colors and a huge screen, albeit at a high price. These differences include the premium technologies they are driving, such as OLED and QLED, the way their televisions generate sound, the support format you'll find and their processing capabilities, more information. We often talk about “recorded” images on OLED screens, but much of this is anecdotal and you'd probably have to work a lot on set for this to become a problem. Otherwise, Sony OLEDs will offer a sharp image with incredible contrast, more suitable for your nighttime movie sessions.
In this context, Sony televisions use OLED (organic LED) technology, while Samsung televisions use QLED (quantum dot LED) technology. OLED TV panels generally support better viewing angles than their QLED counterparts in the same price range. Sony, LG and many other televisions are all about OLED imaging technology, especially when it comes to flagship performance. However, like all LED screens, it cannot achieve the deep black and contrast of an OLED screen, although Samsung continues to innovate to reduce this disadvantage.
Like Sony's true next-generation QD-OLED A95K TV, the first QD-OLED introduced by a major manufacturer, surpassed other giants such as Samsung and LG. Although Sony uses OLED panel technology and Samsung uses QLED panels, most televisions from both brands have similarly exceptional reflection management properties. A more reasonably priced mid-range TV that features QLED technology, creating a beautiful screen and a wide viewing angle. The XBR65A8H mentioned above uses the ability of the OLED panel to completely close pixels not used during dark scenes to achieve the best levels of black on television.
Then there is HDR10+, which is backed by Samsung and Panasonic, although the latter has now chosen to offer both formats on its mid-range and premium televisions. .