From this perspective, Sony televisions are the preferred option if you are looking for high image magnification capacity and flawless motion technology. They also tend to have better sound quality than Samsung models, especially when it comes to high-end models. First of all, in the premium TV market, OLED TVs and QLED televisions face each other regularly. Sony currently prefers the OLED, while Samsung defends the QLED.
Secondly, Sony TVs usually use the Android TV operating system, while Samsung prefers its own platform, Tizen. Finally, rival brands support different forms of HDR: Sony partners with Dolby Vision, while Samsung defends its own HDR10+ format. Sony TVs offer more natural colors and contrasts at the highest level, while Samsung TVs offer brighter, more vibrant colors. Samsung TVs may also have slightly more affordable mid-range options.
This would be much easier if we only compared the high-end models from both manufacturers. In these types of direct confrontations, we commend Sony for its extraordinary color accuracy, but we nod to Samsung for its higher-than-average levels of black and brightness. The thing is that the excellent black level achieved by the Q90A is due to the TV's advanced MicroLED dimming technology, which is not achieved with smaller models. And while Samsung's black levels tend to be very good from model to model, the difference between this one and Sony is much smaller without the microLED attenuation involved.
Then there is HDR10+, which is backed by Samsung and Panasonic, although the latter has now chosen to offer both formats on its mid-range and premium televisions. LG Display pioneered OLED technology and the South Korean company supplies Sony, Toshiba, Panasonic and other companies with its industry-leading 4K OLED panels.
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